I tried the steps above with bad results.
I opened the EVM software. The USB LED was green and firmware version was 2.04. The I2C address is 0x30 which is different that the doc shows.
I went to Tools >EEPROM. I selected the 44.1KHz firmware and clicked Program EEPROM. The button immediately released like nothing had happened.
I disconnected and reconnected the USB cable. After a delay, a Windows message popped up stating that the device was not recognized.
Since the USB LED is red now and the EVM is disconnected, I went to step 3 in the post above. I shorted TP1 & TP2 with a jumper. This time the USB device inserted sound from Windows sounded different (a couple of low frequency tones) and I got no message. I never got anything telling me to "insert EEPROM jumper". Also the LEDs on the EVM itself are no longer illuminated.
So I am bricked for sure now.
What's next?
Thanks,
George